A Print With Presence

Meet Tortoise

A forever-classic icon, reimagined with a premium gloss finish.

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A Print With Presence

Meet Tortoise

A forever-classic icon, reimagined with a premium gloss finish.

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New Arrivals

New · Limited

Mystic + Viper

Hypnotic, shadowed, andunapologetically bold.

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New · Limited

Heirloom Collection

Shop the limited-edition BruMate x Jenn
Todryk collection.

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New · Limited

Plum + Cascade

Just picked for fall. Meet limited-edition Plum & Cascade.

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New · Limited

Era Flip 20oz

The covered straw tumbler made foryour mini's everyday hydration.

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Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.

Personalize Your Brü

Make It Yours

Customize your very own Brü with text, icons, and more, or add a personal touch to gifts for friends + family.

Personalize Your Brü

Innovation + Tech

SlideSeal™ Magnetic Lid

The first 100% leakproof flip-down straw for a hygienic sip every time.

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SoftSip™ Straw

Gentle on lips and teeth, SoftSip™ is removable for easy cleaning

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Ü-Turn™ Lid

100% leakproof design that locks with a simple turn

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OctaLock™ Threading System

This thread system has 8 different sipping positions

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MagFlip™ Lid

Magnetic lid that keeps your lid open while you sip

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ColdKey™ Stainless Steel Straw

Designed to provide a plastic-free drinking experience

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Push-Lock™ Technology

Keep your favorite sodas and seltzers secure while you sip

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Multifunctional Technology

Hot, cold, or carbonated, we're more than just a cup

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Innovation Is At Our Core

We design products that enhance your every day with features you simply won't find anywhere else.

Drinkware Tech Cooler Tech

Innovation Is At Our Core

We design products that enhance your every day with features you simply won't find anywhere else.

Drinkware Tech Cooler Tech

Welcome To The Crü

Join The VIPs

Join our community of over60K + get sneak peeks offuture drops.

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Earn Rewards

Get points for everyextra perks.
purchase, plus members get

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Made For Tomorrow

Reduce single-use plastics with long-lasting productsdesigned for all moments.

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Join The VIPs

Join our community of over60K + get sneak peeks offuture drops.

Shop now

Earn Rewards

Get points for everyextra perks.
purchase, plus members get

Shop now

Made For Tomorrow

Reduce single-use plastics with long-lasting productsdesigned for all moments.

Shop now